The quick answer is, ‘yes’. Using the right method to display or photograph products is critical for any business. We have been designing and selling jewellery display stands for many years, and here we explain why they are still an important part of the retail world today.
1. Display stands help to bring products to life.
When used for displays in store, display busts can create a real statement and give your customers a 3D view of your products instead of them lying flat. This helps to give your customer a better overall impression of your products and will hopefully make them more likely to purchase after seeing the products from a more realistic perspective. Our display busts are mostly used as necklace display busts where they give the impression of what the necklace will look like when worn.
Display busts are also really useful for product photography for online retailers, as they create a neutral background and help each product shot to look consistent and professional whilst also allowing the customer to get a feel for how the product would look in real life.
2. Anyone can merchandise using a display bust.
Even the least creative individual can use a display neck to help merchandise products effectively. Our display busts make a great visual statement in store and help to bring the products into the eyeline of the customers. They can also be moved around the store with ease so that you can keep your displays looking fresh. Our small display busts are great as display stands for necklaces, and our large display busts work well as scarf display stands - both of which are notoriously difficult items to merchandise in store.
3. They can help to increase sales.
It is reported that the use of mannequins and display busts in stores can increase sales between 10%-35% (3dotsdesign.com), making them a great investment for any retailer.
We have 2 sizes of wholesale display busts available - large and small. The small display busts come in black (JS5) and light grey (JS10), which are perfect for enhancing any product, and sell particularly well as jewelry display busts. The large display bust option is available in grey (JS11) - and is perfect for scarves and larger necklaces.
Display busts are a low cost way to enhance your products and merchandising skills, whilst giving your customers a real life perspective of your products which we think is a win win for retailers and customers alike.